Live Green Now

Vancouver software company Visible Strategies makes mapping software that creates images used for tracking and measuring an organization's sustainability performance.  Launched in February of this year the company's first major client was Al Gore's Live Earth team and all eight of the venues where the concerts took place last summer.

 

Live Earth organizers used the software to produce images, displayed via the web, that compared the sustainability performance of all eight venues.  The results: London produced the most carbon dioxide emissions from electricity, while Shanghai had the lowest total carbon usage.  

 

Visible Strategies is also marketing its program to governments and corporations.  Boyd Cohen, co-founder and vice president, says "There's a big push for cities and organizations to reduce their environmental impact and be transparent about what they're trying to do".   Governments and corporations using Visible Strategies program can prove to shareholders and the public that they are making good on their environmental promises.

 

It will be interesting to see which corporations and governments chose to become environmentally transparent, especially among those that publicly promote their "green" practices.

 

(All cited quotes & figures are from The Vancouver Sun, Oct 26 Greening The Corporation - Vancouver Sun, Oct 26)